Socially-Oriented Approach to Financial Risk Management as the Basis of Support for the SDGs in Entrepreneurship

This paper demonstrates that the level of financial risks and impact COVID-19 pandemic crisis on them are high. The existing approach to risk management is not very effective does allow coping with in entrepreneurship, even a certain category countries. As prospective alternative, we offer new socially-oriented approach. theoretical value lies offering scientific substantiation hypothesis: SDGs could should be constantly supported by business their help approach, which available expedient for use under conditions economic crisis. practical received results as follows: developed (alternative) entrepreneurship allows increasing effectiveness raising its robustness against current social importance obtained conclusions stimulates continuous support entrepreneurship.